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      <image:caption>"The way of a fool is right in his own eyes, but he who is wise listens to counsel."  Proverbs 12:15</image:caption>
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      <image:title>Blog - Bad Habit or Bad Nature? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Bad Habit or Bad Nature? - If left unchecked…</image:title>
      <image:caption>That said, some bad habits are so damaging that, if they are left unchecked, they can wreak havoc.</image:caption>
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      <image:title>Blog - Bad Habit or Bad Nature? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Sip, Soak, Overflow: The Art of Balanced Devotion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Sip, Soak, Overflow: The Art of Balanced Devotion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why Principles are Dangerous In Relationship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why Principles are Dangerous In Relationship - Spiritual Consumers</image:title>
      <image:caption>If our hearts have discovered a loophole where we approach God’s presence as spiritual consumers rather than devoted worshippers, we must repent even more earnestly.</image:caption>
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    <loc>https://www.joshuakomolafe.com/speakingengagements</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0ba805a9db09a545e5d07f/1534468806557-OTGVEPEKOZZVS1PDZGMC/Arrowhead+blueprint.+Joshua+Komolafe.jpg</image:loc>
      <image:title>Speaking Engagements</image:title>
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      <image:title>Speaking Engagements</image:title>
      <image:caption>"I was usually a culprit of having low attention span whilst at school, I vowed to always ensure that my delivery is never too static and is as engaging for an online audience as it would be a live one. I also ensure the audience are captivated from the beginning with the aid of metaphorical analogies. In a world where nothing is new, I am able to combine several useful techniques to pass across the message at hand.”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0ba805a9db09a545e5d07f/4dff0b67-0967-4c29-84fb-a01de014d0d8/3M5B2835.jpg</image:loc>
      <image:title>Speaking Engagements</image:title>
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      <image:title>Speaking Engagements</image:title>
      <image:caption>"I was usually a culprit of having low attention span whilst at school, I vowed to always ensure that my delivery is never too static and is as engaging for an online audience as it would be a live one. I also ensure the audience are captivated from the beginning with the aid of metaphorical analogies. In a world where nothing is new, I am able to combine several useful techniques to pass across the message at hand.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0ba805a9db09a545e5d07f/1511134522759-KF47LLKTXD6S32BQ8PI9/Nigeria+talk+camp+RCCG+Joshua+Komolafe.jpg</image:loc>
      <image:title>Speaking Engagements - International Keynote Speaking Engagement</image:title>
      <image:caption>International Speaking Engagement in Nigeria: Addressing regional &amp; provincial managers of one of the biggest Charities in the world.</image:caption>
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      <image:title>Speaking Engagements - Conducting a Personal Development Seminar for Non-Governmental Organisations &amp; Charities</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Speaking Engagements</image:title>
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      <image:title>Speaking Engagements</image:title>
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      <image:title>Speaking Engagements</image:title>
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      <image:title>Speaking Engagements</image:title>
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      <image:title>Speaking Engagements</image:title>
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      <image:title>Speaking Engagements</image:title>
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    <loc>https://www.joshuakomolafe.com/linktree</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0ba805a9db09a545e5d07f/1522458076450-H8GRETQF3PQ6VPQYD69S/Hamalie+1.jpeg</image:loc>
      <image:title>Hamalie Case Study - 1</image:title>
      <image:caption>Given the client brief, the main things considered, are mapped out in this image. In order to best depict the brand originating from Africa, the outlook of the brandmark (icon) has African ethnic patterns etched into its very soul, hence, the Africa symbolism to the far left. • Moving anti-clockwise, the image below is a graphical representation of the literal meaning of the brand name-Hamalie i.e. Porter. This explains the hands in the second image. • Finally, the love heart was also included in the main mood board, to match the tagline: From Africa, with love.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0ba805a9db09a545e5d07f/1522458172607-Q3WMETJF4XRQK5B0E67Y/Hamalie+2.jpeg</image:loc>
      <image:title>Hamalie Case Study - 2</image:title>
      <image:caption>A combination of the above ideas resulted in this brandmark (icon). At the height of the icon are hand-like figures. Notice that the icon itself is characterised by ethnic style print, and that the outline of the brandmark resembles a heart; the perfect combination of all the main ideas listed above-thus the logo is formed. The symbol can be used on it's own or combined to create different patterns. Whether they take up the wordmark, pictorial, abstract or logo system format, logos are like empty vessels that take on meaning, depending on the substance they are filled with. • To the far left (top), a custom rounded, sans serif, geometric font-style logotype was created. The pointy apex gives elegance, while the subtle roundness provides softness and a friendly feel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0ba805a9db09a545e5d07f/1522458202986-R6D2MMVRF3PXH5HCA2T8/Hamalie+3.jpeg</image:loc>
      <image:title>Hamalie Case Study - 3</image:title>
      <image:caption>Inline with its origins, the range of colours chosen to represent the brand are very earthy, warm, resilient, solid and reliable. They speak to the brand's strong affiliations with Africa in a very calm manner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0ba805a9db09a545e5d07f/1522458233006-Y7DT7R1GF4H4I5BM9Z6Z/Hamalie+4.jpeg</image:loc>
      <image:title>Hamalie Case Study - 4</image:title>
      <image:caption>Having developed the main concept, these are examples of the brand identity coming to life. The top left and bottom right are applications of some of the main colours which will represent the brand. Notice how the icon is able to adapt to changes in background colour. Such a trait is particularly useful when considering brand awareness; the ability to still 'shine through', regardless of its surroundings. • Bottom left, the brandmark has been combined around the 'H' to form a unique emblem, which when utilised correctly, can provide a distinct impression, modified to suit the brand. • The image to the top right, is an application of the distinct mark. It has been used to design the sheet which will encompass the goods purchasable on Hamalie's eCommerce store front.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0ba805a9db09a545e5d07f/1522458273114-5VM4G377U7A9FA8O5ETE/Hamalie+5.jpeg</image:loc>
      <image:title>Hamalie Case Study - 5</image:title>
      <image:caption>Further applications of the distinct mark are visible. Acting here as the possible loading page of the brand's mobile application.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0ba805a9db09a545e5d07f/1522458314714-JUFP1H6JCOSF7N59KRZY/Hamalie+7.jpeg</image:loc>
      <image:title>Hamalie Case Study - 6</image:title>
      <image:caption>Because it is essential that the same message is being carried across all touch points of the brand. here is the landing page to build up an effective mailing list, that takes into account and lives out the Hamalie brand identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0ba805a9db09a545e5d07f/1522458338260-YDXLE5QYAOCTMV6WQFK2/Hamalie+6.jpeg</image:loc>
      <image:title>Hamalie Case Study - 7</image:title>
      <image:caption>And finally, continuation of the seamless integration of the lifestyle brand that is Hamalie via the website. Here, a light theme is chosen to act as the bedrock for the entire web-front. It is important to ensure that the same story is told end to end. Clients usually subconsciously gravitate towards brands that play on the narratives of everyday life, and that make it 'easier' to be remembered and sort after as the 'best' choice when in need of the brand's offerings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0ba805a9db09a545e5d07f/1522458076450-H8GRETQF3PQ6VPQYD69S/Hamalie+1.jpeg</image:loc>
      <image:title>Hamalie Case Study - 1</image:title>
      <image:caption>Given the client brief, the main things considered, are mapped out in this image. In order to best depict the brand originating from Africa, the outlook of the brandmark (icon) has African ethnic patterns etched into its very soul, hence, the Africa symbolism to the far left. • Moving anti-clockwise, the image below is a graphical representation of the literal meaning of the brand name-Hamalie i.e. Porter. This explains the hands in the second image. • Finally, the love heart was also included in the main mood board, to match the tagline: From Africa, with love.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0ba805a9db09a545e5d07f/1522458172607-Q3WMETJF4XRQK5B0E67Y/Hamalie+2.jpeg</image:loc>
      <image:title>Hamalie Case Study - 2</image:title>
      <image:caption>A combination of the above ideas resulted in this brandmark (icon). At the height of the icon are hand-like figures. Notice that the icon itself is characterised by ethnic style print, and that the outline of the brandmark resembles a heart; the perfect combination of all the main ideas listed above-thus the logo is formed. The symbol can be used on it's own or combined to create different patterns. Whether they take up the wordmark, pictorial, abstract or logo system format, logos are like empty vessels that take on meaning, depending on the substance they are filled with. • To the far left (top), a custom rounded, sans serif, geometric font-style logotype was created. The pointy apex gives elegance, while the subtle roundness provides softness and a friendly feel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0ba805a9db09a545e5d07f/1522458202986-R6D2MMVRF3PXH5HCA2T8/Hamalie+3.jpeg</image:loc>
      <image:title>Hamalie Case Study - 3</image:title>
      <image:caption>Inline with its origins, the range of colours chosen to represent the brand are very earthy, warm, resilient, solid and reliable. They speak to the brand's strong affiliations with Africa in a very calm manner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0ba805a9db09a545e5d07f/1522458233006-Y7DT7R1GF4H4I5BM9Z6Z/Hamalie+4.jpeg</image:loc>
      <image:title>Hamalie Case Study - 4</image:title>
      <image:caption>Having developed the main concept, these are examples of the brand identity coming to life. The top left and bottom right are applications of some of the main colours which will represent the brand. Notice how the icon is able to adapt to changes in background colour. Such a trait is particularly useful when considering brand awareness; the ability to still 'shine through', regardless of its surroundings. • Bottom left, the brandmark has been combined around the 'H' to form a unique emblem, which when utilised correctly, can provide a distinct impression, modified to suit the brand. • The image to the top right, is an application of the distinct mark. It has been used to design the sheet which will encompass the goods purchasable on Hamalie's eCommerce store front.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0ba805a9db09a545e5d07f/1522458273114-5VM4G377U7A9FA8O5ETE/Hamalie+5.jpeg</image:loc>
      <image:title>Hamalie Case Study - 5</image:title>
      <image:caption>Further applications of the distinct mark are visible. Acting here as the possible loading page of the brand's mobile application.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0ba805a9db09a545e5d07f/1522458314714-JUFP1H6JCOSF7N59KRZY/Hamalie+7.jpeg</image:loc>
      <image:title>Hamalie Case Study - 6</image:title>
      <image:caption>Because it is essential that the same message is being carried across all touch points of the brand. here is the landing page to build up an effective mailing list, that takes into account and lives out the Hamalie brand identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0ba805a9db09a545e5d07f/1522458338260-YDXLE5QYAOCTMV6WQFK2/Hamalie+6.jpeg</image:loc>
      <image:title>Hamalie Case Study - 7</image:title>
      <image:caption>And finally, continuation of the seamless integration of the lifestyle brand that is Hamalie via the website. Here, a light theme is chosen to act as the bedrock for the entire web-front. It is important to ensure that the same story is told end to end. Clients usually subconsciously gravitate towards brands that play on the narratives of everyday life, and that make it 'easier' to be remembered and sort after as the 'best' choice when in need of the brand's offerings.</image:caption>
    </image:image>
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